Strengthening U.S.–Pakistan relations
Repositioning a major non-NATO ally in Washington as regional priorities shifted after the Afghanistan withdrawal.
- Situation
A relationship re-read after the withdrawal
The withdrawal from Afghanistan moved Washington’s regional priorities, and a major non-NATO ally’s standing moved with them. The relationship needed to be argued again, to policymakers who were reassessing the whole region at once.
- Approach
Make the security case, then build the constituency behind it
We raised awareness among U.S. policymakers of the country’s role in shared security challenges, and worked the diplomatic and economic ties in parallel — so the argument was not carried by the embassy alone but by a community organised to make it.
- Outcome
Ties strengthened, and an organization that outlasts the campaign
Diplomatic and economic ties were strengthened and set up for long-term collaboration, and the engagement left behind a trained grassroots organization capable of sustained advocacy rather than a single campaign push.